Could your business benefit from reaching every home in your neighborhood?
Every Door Direct Mail (EDDM) could be for you! EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.
What kinds of businesses should use EDDM Mailers?
The USPS ® has laid out a ” USPS®’s Six Step Process ” for making sure your mail pieces are eligible. Follow each step to figure out if your mail piece is eligible for NonProfit Postage. Basic, Carrier Route NonProfit postage for a standard letter (weighing less that 3.3oz) is $0.194. You can figure out the EDDM postage USPS cost and the different USPS EDDM postal routes as well. Even though you can do it yourself, it is still time consuming. Plus, you can hire an EDDM printer who will help design, print, bundle, and mail your EDDM direct mail for you, oftentimes saving you additional money over doing it yourself. Use the USPS EDDM low cost direct mail program to reach more potential customers for less money. Easily choose carrier routes and price an EDDM mailing with our advanced Route Selection Tool. Grow your business and increase revenue at a fraction of the cost of. With Every Door Direct Mail ® (EDDM ) service from the U.S. Postal Service, you can get help reaching potential customers in nearby neighborhoods—and you don’t even need to know names.
While many businesses get the best results from a targeted mailing list, others do well with a saturation mailing that hits every residence in their area. Some of the industries that can benefit from EDDM are:
- Retail stores
- Salons and spas
Eddm Usps Cost 2020
What qualifies a mailing for EDDM services?
To take advantage of the special postage discount, your EDDM postcards campaign must meet specific criteria:
Eddm Usps Cost Chart
- EDDM sizes — your postcard be taller than 6.125” or longer than 11.5” and smaller than 12”x15”.
- You must mail only to zip codes in USPS door to door routes (we can tell you if they are)
- Your mailing must be at least 200 pieces AND at least one complete carrier route (So a mailing of 200 that only covers 70% of one route would not qualify, nor would a mailing of 58 that covers an entire route)
- You may only mail 5,000 EDDM postcards per day
If you and your marketing consultant decide that EDDM is right for your business, we will make sure all of these criteria are met!
Why Wouldn’t A Business Use EDDM?
How To Use Usps Eddm
To put it simply: Even if you’re saving money on EDDM USPS postage, if you’re not targeting the right people, you’re wasting money. EDDM works well for services that everyone needs (dental, auto repair, food, etc.), but less well – in terms of response rate – for niche products and services (child care, trombone repair, high-end real estate, etc.), simply because not everyone in your area wants or needs what you offer.