On February 23, more than 70 million songs, 2.2 million podcast titles, and over 4 billion playlists became officially available to Spotify listeners in Ghana for free.
Streaming service Spotify to launch in Ghana Story By www.techcentral.co.za On Feb 23, 2021 Spotify will nearly double its market presence by launching in 85 new markets in the next few days, making the music streaming service available to more than a billion people around the world.
- The world’s most popular global audio streaming subscription service, Spotify is now available and officially launched in Ghana as of Wednesday, 23rd February, 2021. With a worldwide community of more than 345 million monthly active listeners, Spotify will offer a world-class audio listening and music discovery experience to listeners.
- Joseph Elom Dumolga Swedish audio streaming service provider Spotify announced on Monday 22nd February 2020 that it will expand its markets to more countries including Ghana and some other parts of the world. The rollout will begin soon. Most industry players in Ghana have been elated by the move by Spotify.
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Spotify launched with a tailored music experience for Africa with more than 100 expertly curated playlists across some of the most popular genres in the continent. But what got the fans listening?
The first 30 days demonstrated how Ghanian listeners overall love a mix of local and Pan-African artists, with 4 of the top artists being from Ghana and Nigeria.
Drake took the number 1 spot followed by Sarkodie and Kwesi Arthur who came in second and third respectively. Burna Boy came in fourth followed by Davido.
Local music is important to listeners in Ghana. The most-streamed track in the country over the past month was “Agyeiwaa” by O’Kenneth, Reggie and City Boy, followed by Kwesi Arthur and Joeboy “Baajo” and Yaw Tog, Kwesi Arthur, and Stormzy’s “Sore” (Remix).
With a strong appetite for both local and Pan-African sounds, it comes as no surprise that Hot Hits Ghana is one of the top-streamed playlists among users followed by African Heat which features the hottest songs from the continent. Today’s Top Hits, hip hop playlists “+233 Bars” and “Rap Caviar” are in third, fourth, and fifth place respectively.
When it comes to podcasts, listeners in Ghana seem to enjoy listening to diverse topics including business, self-motivation, relationships, and more. “Sincerely Accra”, a podcast featuring opinions of Accra-based residents on various topics is the most popular podcast for Ghanaians, followed by Adekunle Tolulope’s inspirational podcast, “Articulate One”, and “The Joe Rogan Experience”. “TED Talks Daily” and the “Joel Osteen Podcast” are also top of the list.
Residents of Accra, Kumasi, Bawku, Kintampo, and Tema account for the most Spotify streams in Ghana.
So how did the first month of Spotify Ghana sound?
How To Access Spotify In Ghana
Most popular playlists:
Spotify Ghana News
Top streaming cities on Spotify:
Spotify Ghana Logo
Data based on Spotify user consumption between 23rd February and 22nd March 2021.