This post originally appeared on Content Commerce Insider, our sister publication on branded entertainment.
It serves new social-networking functions for Wechat users. The Chinese translation of Moment is known as “Friends' circle”, which means users can share and get access to accepted WeChat friends' information, creating an intimate and private communicating circle within the users' choice of close friends. About WeChat Social Login Simpler and Faster Login With Social Login, customers can login with their existing social identities. By avoiding existing registration and login procedure which is slow, it's an opportunity for increased customer conversion. WeChat is a messaging and calling app that allows you to easily connect with family & friends across countries. It's the all-in-one communications app for text (SMS/MMS), voice and video calls, and files. MULTIMEDIA MESSAGING: Send video, image, text, and file messages.
WeChat Social Login app has been developed by Xunhunet with rating: 5.0/5 based on 1 reviews. WeChat Social Login price starts $2.99/month. WeChat Social Login price starts $2.99/month. If you want to get access to and gain more traffic from the attractive Chinese market, then WeChat Social Login is a perfect solution for you. As an instant messaging app, the basic function of WeChat allows its users to send words, emojis, pics one-on-one with contacts. They can also do audio calls and video calls. Users can also form a WeChat group with as many as 500 people and hold group WeChat calls with as many as nine people.
Last month, when Instagram revealed a recent update to emphasize its Shopping and Reel features, it was met with outrage across Western social media, with the leading beauty influencer James Charles stating that the platform was pushing “features that literally no one is asking for.” Despite Instagram being an #ad money-making machine for brands, Western consumers continue to view social media primarily as a creative outlet rather than a commercial one.
Over in China, however, it’s a very different scene, with social commerce sales surpassing $186 billion in 2019 [eMarketer] — ten times the U.S. total, thanks to the deeper integration of content and commerce and its embrace by consumers. In short, there is one phenomenon taking over e-commerce worldwide, just with two very different stories.
Social media commentator Matt Navarra told CCI that, while Charles may be voicing public opposition to Instagram’s latest moves, he also sells out merchandise by marketing on that very platform. “I don’t think [the West] is opposed to shopping on social media platforms, I think that it’s just a relative novelty because there isn’t a fully fledged shopping platform yet,” said Navarra. “I think there’s more of an uproar of people liking other features and not liking change, having to adapt how they use the platform.”
Western social commerce is currently dominated by advertising, rather than transactions. After all, influencer culture is Instagram’s most dominant force, built upon brand marketing. “People love to gather around an individual that represents something they resonate with or support, or find aspirational or inspirational,” said Navarra, noting how influencers carve out online subcultures molded by aesthetics and common values, which brands then emulate.
Social media has also created new expectations of transparency, personality, and relatability in brand storytelling. The past year has seen certain products going viral on TikTok in 2020 without direct brand involvement (or control), proving the power of social content, from Nathan Apodaca skateboarding while drinking Ocean Spray and Sherwin Williams’s paint mixer to the Le Creuset obsession and Revlon’s 2-in-1 hair dryer review videos.
“Brands are seeing their products succeeding better from viral posts than from advertising movements because TikTok trends bring a sense of personability to a product,” said Pippa Speed, associate at London-based marketing agency Truffle Social. “It adds dimensions to what would originally have been promoted directly from the brand.”
Purchases are predominantly influenced by social media, but the West is yet to pick up the pace of China when it comes to integration of mobile payments. For example, last year Tencent’s WeChat saw mini programs generate transactions valued at more than $115 billion. (eMarketer)
Rui Ma, co-host of Pandaily’s Tech Buzz China podcast, told CCI that WeChat owes its success to influencer culture as well as its simple-to-share structure. “You are either led to the product by your friends, or you purchase directly from a person, i.e. influencer,” said Ma. “The former was helped by the fact that WeChat was such a great product for sharing — especially through unique features such as mini programs — and the latter was just much more normal in China, with endorsements always being a big deal and commission-based shopping guides a common fixture in many Chinese stores.”
Influencer marketing is the common thread in these two social commerce stories, yet the structures of the most popular apps differ. Instagram is algorithm-driven, whereas China’s leading social commerce app WeChat is not. “[Instagram] is trying to keep people on the platform as long as possible, that is definitely a motivation,” said Navarra. “The difference is in Western countries, apps don’t have the same integration into their daily lives with one specific app to do lots of things.”
WeChat founder Allen Zhang crafted his do-everything app with pure functionality in mind, which is why there are no ads on the open screen and messages do not show read receipts. WeChat thus offers a more relaxing social shopping journey, giving users access to mini program stores, rather than forcing products upon them in the time-sucking, ad-bombarding Instagram mode.
Perhaps WhatsApp’s shift toward in-app e-commerce is the sign that U.S. tech is finally digesting China’s social commerce story. The Facebook-owned messaging service recently introduced catalogs and shopping carts, allowing users to browse and add products from different retailers. However, if WhatsApp were to reach a comparable level as WeChat (which currently hosts some 2.3 million mini programs) Google and Apple would stand to lose out exponentially — the former currently has 2.87 million apps on its store, and Apple has 1.96 million. (LD Investments)
Livestreaming is another element that factors into China’s social commerce success while yet to take off in the West. Even pioneers such as Bytedance, which launched e-commerce on Douyin in 2018, has only just started to roll out shopping features on its global counterpart TikTok.
The coming year is sure to reveal whether the West is following China’s social commerce strategies, or whether it is simply choosing to continue on a different journey.
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WeChat is the most popular social platform in China. You can say that almost everyone is using WeChat in China as long as they have a smartphone and know how to use phone. They use WeChat for working, chatting, reading, paying the bill, calling a taxi, ordering takeout, even more. WeChat is their life in China. Once you use WeChat, you will love it.
What is WeChat?
WeChat is a free application program launched by Tencent company on January 21, 2011, to provide instant messaging services. It offers users to make a video call, voice call, sending images, videos emojis, stickers, files, etc. And you can take notes, set reminder just like Goole keep notes.
What’s more, you can use WeChat Pay to purchase almost everything, like order takeout, call a taxi, buy a high train ticket, etc. WeChat covered almost everything in China. WeChat Pay and Alipay cause Chinese don’t use cash anymore. What they want to buy or sell all not use cash but use WeChat Pay or Alipay.
Let me show you some basic analytics data according to the WeChat official report.
By the second quarter of 2016, WeChat has covered more than 94% of smartphones in China, with 806 million monthly active users. The users have covered more than 200 countries and more than 20 languages. In addition, the total number of WeChat public accounts of each brand has exceeded 8 million, the advertising revenue has increased to 3.679 billion yuan, and WeChat payment users have reached about 400 million.
By the end of 2018, the number of monthly active users of WeChat is around 1.08 billion. And there’re 45 billion messages, 410 million audio and video calls are transmitted on WeChat every day.
What is the difference between WeChat, Facebook and WhatsApp?
WeChat is not only an instant message media platform but also a social media platform. It combines Facebook and WhatsApp but more easy to use.
Don’t you think Facebook and WhatsApp are more like an advertising platform? Alway shows you some Ads there. But WeChat doesn’t show you so many Ads. And you can choose what you want to see by subscribing WeChat official accounts to get news or any other topic information.
Besides, Facebook and WhatsApp are more like a kind of acquaintance social media platform, you can only add friends who you know or you might know. But WeChat allows you to add friends in a random way. You can add friends via Shak, People Nearby (drift bottle is not available since 2019, the reason is there’re so many gambles, porn, fraud).
In my opinion, making friends in a random way is a very good way to make more friends. That’s one of the advantages of WeChat.
Moreover, Facebook is trying to copy WeChat’s payment feature to replicating WeChat’s success. China’s e-payment is far more ahead of most of the counties in the world. No countries are able to compete with.
As I said, the Chinese will not take cash anymore. What they need to take is just a mobile phone. Maybe you will say, you don’t use cash too, because you can pay by credit card or NFC. That’s why I say many countries are far more behind China in Electronic Payment.
Basically, the features that Facebook and WhatsApp have, WeChat have, but the features WeChat have, they don’t.
Why do I need to use WeChat?
The answer is you don’t need to. Maybe you would say that I got Facebook, Twitter, Instagram, WhatsApp, Telegram, etc. Why do I need to use WeChat? Sure, you can use those social media platforms.
There’s one thing you need to know Facebook, Twitter, Instagram, WhatsApp, Telegram almost all social media platforms even Google that you’re using is not allowed to use in China. Which means they’re not able to access to the social media platforms that you’re using now, because of the great wall of China.
So, let me ask you some questions. As you all know, China is a big country but some of you might not know that China is beautiful and there’re so many delicious food. If you’re planning to have a trip to China, Or work or study in China. How can you contact your friends or family when you’re in China?
If you’re doing business with Chinese, More than 50% of the products in the world are made in China. You definitely want to contact your Chinese manufacturers. But how? Or you want to target China market, how could you make it without the basic social tool?
If want to know more about Chinese cultures and make friends with Chinese or you want to date with a Chinese girl. How can you contact them?
Apparently, you need a Chinese social media platform. That’s why I will strongly recommend you to create a WeChat account. So that it will be easier to contact someone in China.
Actually, there’re only two instant messages social media platform in China. One is WeChat, the other one is QQ. They’re all belong to the same company.
And you might not know that young people(younger than 16), however, older people are more likely to use WeChat, not QQ. and older people all have QQ. Just don’t use QQ too much.
Wechat Social Network
How do I create WeChat account?
Wechat Social Media
WeChat account is not easy to get. Most people need to ask a WeChat user to verify you when you register WeChat account. However, some people don’t. It all depends on the WeChat systems. So, before you get started, I recommend you to find some WeChat users or make some Chinese friends. Because most Chinese have WeChat account, they can verify you easily.
Also, WeChat can be blocked easily. So if you don’t want to struggle with the problem that WeChat account block issues. Please find some WeChat users.
If you failed to get WeChat account, you can sign up QQ account. As I said, WeChat and QQ are the only instant messages tool in China. So,
If your account has been blocked, do not create a new one immediately. Or your new account could be blocked for unnormal registration. You should send feedback to WeChat support team first and wait for a couple of weeks. I’m sure that you will get some WeChat account issues one day if you don’t follow the rules. So please check my other posts about WeChat account issues.
If you have any questions, you can add me on Facebook.